Article marketing is inexpensive and that makes it ideal for a person just getting started in business and looking to get the word out about themselves and/or their products.
Article marketing does not require a huge time commitment. A person only needs to commit the time it takes to research a topic, which can be done via the internet, then write their articles.
Article marketing has proven to be a great asset for people who promote their business online. Some very successful businesses use article marketing as the primary means of business promotion.
Article marketing allows you to get targeted traffic which is essential to running a successful business whether it is a brick and mortar establishment or a web based business. This happens because readers only read about things they are interested in. Publishing articles about products or services that your business offers will lead targeted traffic right to your business.
Some article directories offer tips on how to maximize the exposure of your articles and offer services to help you maximize that exposure such as allowing you to publish your article on social networks like Twitter and Facebook directly from the article directory. Some article directories offer tutorials to assist you in maximizing your article marketing efforts.
There is no limit to what you can write about when it comes to writing articles. Some people write about business interests and others write about various hobbies or interests. If you can think of it, there is probably an article about it out there somewhere.
Some articles go viral. That means that someone with a website sees your article and decides to post it on their website. This causes your article to get more exposure. If the site that runs your article is popular it can lead to a tremendous boost in traffic for your business site. Having an article go viral is a wonderful benefit of article marketing.